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For Google, “excessive” means 1

I have written about Google AdWords before. I even based a couple of games on the same economic principles. What happens when you put the two together? Disapproval, it seems.

Today I got a message from Google stating that an ad I had been running for the game was pulled for policy violations:

Capitalization: Capitalization: Per the 'Ad Style & Grammar' section of
our Editorial Guidelines, we do not permit excessive or unnecessary
capitalization in your ad text, title, or display URL. The following
are examples of guideline violations:
1.) GOOGLE ADWORDS
2.) ADWORDS.GOOGLE.com

The horribly offensive ad?

Paid apps for free?
Get great new apps by playing
Race for the App! Fun and FREE
race.subsume.com

So I'm given the bum's rush because I capitalized that second "free" just as Apple likes to do:

If I were a betting man, I'd wager that Google might be letting their entry into the mobile market bleed over to "excessive" policing of trivial ad formatting issues. And in a fitting bit of irony, check out their own Android Market, where you can BUY or INSTALL their FEATURED TABLET APPS, among many other ANDROID APPS and BOOKS.