I am he as you are he as you are me and we are all together.
You might want to start making some tea, because this post is going to take the scenic journey, although not quite a magical mystery tour.
I don't follow many blogs that closely, but the ones I do are not just because of the direct content, but because the community they attract posts non-OMG-STFU-noob comments as well. Some good examples are:
That last one is particularly pertinent, because recently there was an article with a follow-up that riled a lot of people. I used blunt sarcasm to make my point there, as I am wont to do, so imagine my surprise when someone actually sent me a logo redesign for Impossibly Stupid! If you think the site suddenly started looking a lot nicer, you can thank Neil Martin.
For the record, here's what the old logo looked like:
along with this explanation of the idea behind it . The site then had a similarly gray appearance as well (Mercury, as Drupal called it).
One thing Neil pointed out, and I couldn't help but agree with, is that the content on Impossibly Stupid has drifted a bit. On the clock-like version of the logo, the area I should have been focussing on was the 11 to 1 range, in the area between "that's just crazy enough to work" and "good ideas gone bad". Recently, though, I've been posting more in the 3 to 6 range; things that are just being done wrong. With the new logo, the focus goes back to the midnight hour that divides genius from madness.
And you see that being pushed in the new logo. By using tally marks instead of numbers (or fractional divisions), it creates the hidden story of someone who had exactly the right answer written down, but with a single stroke they took things too far and the dumb bled through for all to see. They might as well have stuck an e at the end of potato.
It also reminds me a lot of the classic "one louder" scene from Spinal Tap:
But the truly impossibly stupid part of it all is that we want the answer to be III. We want to be able to invest $2 and get back $3. Two people might want a child, regardless of how much of a difficulty being a parent is. Sometimes it makes sense for things to not make sense, and that's what I hope to get back to featuring more of here on Impossibly Stupid. Koo koo ka-joob!